Discover advanced credit portfolio management knowledge and skills. This comprehensive course is designed to equip you with the knowledge and tools to identify growth opportunities, implement effective customer lifecycle strategies, develop compelling product propositions and manage risk to ensure sustainable growth and profitability.
This course follows our new blended learning model, which includes a mix of self-study and live instructor-led sessions. Learn more about blended learning.
Begin the course with two weeks of self-paced learning. Start by gaining an overview of portfolio performance by identifying behavioral segments and understanding key performance metrics. Explore strategies to improve portfolio performance by comparing against benchmarks and peers and learn how to identify growth drivers and increase revenue. Understand how to align your portfolio with the financial goals and risk tolerance of the issuer.
Next, dive into customer lifecycle management (CLM) to explore customer acquisition methods and best practices. Learn various strategies issuers can use to encourage cardholders to activate and use their card within the first 90 days, also known as Early Months on Book. Discover techniques to maintain balances and generate income. Gain essential knowledge on customer retention and loyalty strategies. and review CLM trends, including “digital-first” approaches. Explore various marketing channel campaign strategies, learn how to measure channel performance and discover how to plan, measure, and optimize campaigns using various metrics.
Continue by exploring product management strategies. Discover market trend analysis techniques, including desktop analysis, benchmarking and competitive analysis. Learn to develop compelling credit card value propositions by understanding customer segmentation for marketing and product development. Gain insights into the various features of credit cards and how to align these features with the needs and motivators of customers. Understand the activities and outputs of the testing and refinement stage of product development and learn how to plan and launch a new product successfully.
Conclude the self-paced learning section of the course by gaining essential knowledge and skills in risk management by exploring credit risk lifecycle management. Learn how issuers can effectively manage credit risk to protect their bottom line and ensure sustainable growth throughout the customer’s lifecycle. Dive into fraud risk management to understand its importance in portfolio profitability and learn about the fraud risk management framework. Discover different types and methodologies of fraud risk, along with strategies and measures to detect, prevent and respond to fraudulent activities.
During the live sessions with a Visa University trainer, you will be guided through hands-on case studies to deepen the knowledge gained during the self-paced section of the course. These live sessions include activities, reflection, regional considerations and action planning, helping you apply what you have learned to your real-life work.
Upon completing this course, you will possess a comprehensive understanding of advanced portfolio management and be well-equipped to apply these insights to optimize your credit card portfolio.
Key topics
- Portfolio performance
- Behavioral segmentation
- Understanding portfolio performance and metrics
- Improving portfolio performance
- Customer lifecycle management (CLM)
- Customer acquisition
- Early Months on Books (EMOB)
- Credit card usage or spend
- Customer retention and loyalty
- Customer lifecycle management trends
- Campaign strategies
- Product management
- Market research
- Credit card value propositions
- Bringing the product to market
- Risk management
- Credit risk management
- Fraud risk management
Who should attend:
- This course is ideal for intermediate portfolio managers, professionals with some experience in the payments industry, marketing and business strategy practitioners, financial analysts, customer engagement specialists, campaign managers, and risk managers looking to advance their knowledge and skills in portfolio management, credit card optimization and risk mitigation strategies.
Important notes:
- Access to self-paced learning materials begins two weeks prior to the live sessions. You are responsible for completing the self-paced learning prior to the live sessions.
- Enrollment for blended learning courses closes three business days before access to self-paced learning materials begins.
- This course is eligible for a digital badge.
- Special offers: Save 15 percent when you register more than six weeks in advance with promo code Save15 or register four individuals from your organization and receive an additional registration at no additional cost. Offers cannot be combined.
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