Visa Executive Immersion: Taking an Archetypes Lens to Asia’s Digital Commerce Ecosystems

Overview
Type Scheduled In Person
topic
Topic Custom
Language English
Price $25,000
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11-15 May 2026 | Singapore and Seoul

Join us for an invitation‑only experience curated for senior leaders from around the world.

Visa’s Executive Immersion program enables a select group of Visa clients facing similar market dynamics in different geographies to connect with and learn from each other, based on what Visa calls their shared "Market Archetype."
In convening clients from across the globe with common ground, our aim is to enable in-market learning, peer exchange and strategic conversation to spark new perspectives and meaningful dialogue. 

The program spans five days across Singapore and Seoul, two of the world’s most dynamic and innovative payments markets, with a mix of hands-on commerce experiences and exclusive onsite visits with executives at the most innovative local financial institutions, fintechs and commerce partners.

Designed to go beyond a traditional conference, this experience offers a rare opportunity to step into leading payments markets, learn alongside global peers and engage in thoughtful, forward-looking dialogue on the future of commerce.


Program details

Dates:
11-15 May 2026

Locations:
  • Singapore
  • Seoul, South Korea
Price: 
  • US $25,000 (Value in Kind eligible, flights not included) Enroll using the "Buy Now" button in the Overview box. 
  • US $40,000 (Value in Kind eligible, business-class flight to Singapore, from Singapore to Seoul, and Seoul to original departure location included) 
    Enroll using this link.

Accommodations

The Westin Singapore

12 Marina Vw, Asia Square Tower 2, Singapore 018961
Website

The Westin Singapore offers a refined stay in the heart of Marina Bay, placing guests amid the city’s most iconic waterfront views, dining and cultural landmarks. Its prime downtown location provides effortless access to Singapore’s financial district and key neighborhoods, making it an ideal home base for exploring the city before and after program activities.

Four Seasons Hotel Seoul

97 Saemunan-ro, Dangju-dong, Jongno District, Seoul, South Korea
Website

Four Seasons Hotel Seoul delivers modern luxury in a prime central location, offering effortless access to Seoul’s historic landmarks, vibrant neighborhoods, and cultural highlights. Its setting makes it easy to experience the energy of the city — whether exploring nearby attractions, dining destinations or transitioning between program activities and personal time.

Agenda

The agenda blends strategic insight with hands‑on experience and exclusive meetings with senior executives at the most innovative local financial institutions, fintechs, and commerce partners. Local visits allow you to see payments innovation operating in real environments and build relationships with a global network of peers.

(Agenda is illustrative and subject to change.)

Monday, 11 May | Singapore

  • Arrival in Singapore
  • Innovation Centre Tour 
  • Future of Digital Currencies Deep Dive on Crypto and Stablecoins
  • Welcome reception and group dinner with local Visa executives

Tuesday, 12 May | Singapore

  • Introduction to Market Archetypes
  • Singapore market landscape and deep dive
  • Onsite visits with three local payments and commerce leaders
  • Roundtable discussion: The Future of Banking and Payments
  • Curated visit to Haji Lane & Kampong Glam market to see local payments in action
  • Dinner with local Visa executives and payments industry leaders

Wednesday, 13 May | Travel Day

  • Onsite visit with technology-led banking platform
  • Travel from Singapore to Seoul, South Korea
  • Hotel check‑in

Thursday, 14 May | Seoul

  • Korea market landscape and deep dive
  • Onsite visits with two of Korea's leading mobile wallet and card-issuing financial institutions
  • Curated visit to Euljiro Jungbu Market to see local payments in action
  • Dinner with local Visa executives

Friday, 15 May | Seoul

  • Onsite visit with a device and network-embedded mobile wallet provider
  • Future of Digital Commerce Deep Dive into Agentic and AI
  • Closing lunch and debrief
  • Departures

What you'll gain:

  • First-hand exposure to lea local payments and commerce experiences in highly sophisticated, advanced markets (what Visa calls the "Digitally Mature" Archetype)
  • Peer-level exchange with  top executives at leading local players across segments
  • Connection with executives from other Digitally Mature markets invited to join the program (e.g., UK, UAE, Nordics, Canada)
  • Access to local Visa executives
  • Actionable  strategic insights and discussion grounded in real world application
  • A high-touch, executive-level experience
Local market engagements
Throughout the program, you’ll engage with local market leaders who represent best‑in‑class examples of payments innovation and co‑creation.

Discussion topics may include:

  • Marketing campaigns and growth strategies
  • Consumer payments innovation
  • Commercial and B2B payments
  • Government and ecosystem partnerships
  • Loyalty, spend insights and data‑driven decisioning

Retail marketplace visits

Retail immersions are a cornerstone of the program — bringing payments innovation to life in real, everyday environments. 

For Digitally Mature markets, observing real consumer behavior across wallets, QR, and cards highlights the persistent importance of UX, incentives, and habit—reminding leaders that even the most advanced payment ecosystems succeed or fail at the point of sale.

SINGAPORE – HAJI LANE & KAMPONG GLAM MARKET
A visually compelling, high-energy retail district offering a live view of Singapore’s everyday payment behaviors, including wallets, QR, cards, and local payment methods. 

SEOUL – EULJIRO JUNGBU MARKET
A traditional marketplace showcasing evolving payment acceptance, real world view of merchant enablement, and consumer behavior.

FAQ

Questions?
Please contact the Visa Executive Immersion team with any questions.

What are Market Archetypes?
Market Archetypes are country groupings that share a similar model for growth. We categorize groups of similar payments markets based on stage of development, infrastructure, consumer behavior, innovation, and regulations. See the attached Market Archetypes Explainer and coverage of Archetypes in the news here and here.

Which local players will we meet with on the ground?
Visa’s Executive Immersion program includes onsite visits with top executives at local financial institutions, fintechs, and commerce players from across the ecosystem. 

What travel and expense items are included in the cost of the Executive Immersion program?
The Executive Immersion program fee covers hotel accommodations, airport transfers, all program‑related ground transportation, and meals in each host city.

We offer two package tiers:
  • Program Only (US $25,000): Does not include airfare; attendees are responsible for booking their own flights.
  • Program + Airfare (US $40,000): Includes round‑trip business class flights as part of the program fee. business-class flight to Singapore, from Singapore to Seoul, and Seoul to original departure location included
The program covers hotel accommodations for four nights, from check‑in on Monday, 11 May through check‑out on Friday, 15 May. Any hotel nights outside of these dates are not included however requests to extend stays at the program hotels can be accommodated and will be coordinated by the Executive Immersion planning team at the attendee’s own expense.