Gain a 360-degree view of the rewards landscape as you learn how to create a program that drives results for your organization. Whether you’re just starting to build a rewards program or are ready for a strategic refresh, this course is for you.
Start by briefly reviewing the evolution of rewards and studying the strategic motivation behind rewards programs. Then, explore rewards program models and learn how to build a business case and effective product proposition to drive growth for your organization. You’ll also discover how to develop strong partnerships that deliver value.
You’ll conclude the course by reviewing real-world case studies, current trends and future innovations, including cryptocurrency and personalization.
Upon completion of the course, you’ll return to your role with the ability to:
- Position a rewards program in your portfolio management strategy
- Identify industry and consumer trends
- Define the essential models and components of rewards programs
- Establish Key Performance Indicators (KPIs) for measuring the success of your program
- Develop an approach for improving program profitability
- Identify challenges and opportunities presented by innovations in the rewards space
Key topics:
- Rewards program overview
- Evolution of rewards programs
- Role of rewards in the market
- Rewards program strategy
- Key considerations
- Rewards program models
- Building a business case for rewards
- Key principles
- Economics of rewards versus non rewards
- KPIs
- Impact of interchange
- Developing a rewards proposition
- Strategic considerations
- Components of a rewards proposition
- Role of partnerships
- Relationship and enterprise rewards
- Current rewards programs and future innovation
- Case studies
- Rewards program trends
- New and future programs
Who should attend:
Payment product managers driving growth by building new rewards programs or refreshing existing programs, as well members from their extended team in supporting functions.
Important notes:
- Enrollment for in-person courses closes three weeks prior to the session start date.
- Special offers: Save 15 percent when you register more than six weeks in advance with promo code Save15 or register four individuals from your organization and receive an additional registration at no additional cost. Offers cannot be combined.
- For all in-person events, Visa University will adhere to local COVID guidelines.
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